A List of Clothing Fashion Don’ts

There are plenty fashion rules that have circulated for centuries, and these days, the old rules will not cut it. Today, you need to forget about the old rules of not wearing white after labor day and saving all of your shimmer for the evening. If you want to learn how to dress your body well and look better everyday, try to avoid the following brand new fashion don'ts.

Do not think function over fashion. If your excuse for not wearing your body better is simply that you are dressing for the weather or you just want to be "comfortable," it is probably time for a change. Do not just by oversized clothing that is frumpy and totally not figure flattering because you want to be "comfortable." If you take your time and try things on you will find that well fitted clothing that is appropriate for your body type actually is quite comfortable. If you get the proper size and the proper style, you can look good, be shielded from the weather, and feel comfortable.

Do not use size numbers alone to determine whether or not your clothes will fit you. Every boutique, department store, and clothing shop is going to have sizes on their outfits. Your size will not be the same in all stores, so get over it. Sometimes, even though you might feel bad about it, the appropriate size for your body will mean looking for a higher number in some stores than in others. It is much better to buy a larger size and look good than to wear something that does not really fit you, and will make you look bigger. If your outfits are busting at the seams, you will look larger than you are.

The final do not is this: do not think that your appearance does not matter. You might say that you do not care what other people think. The reality is, however, that if you have certain career goals in mind and you do not look the part, you will not get the part. Everyone, even if they try to deny it, wants the respect of others, especially at work. Dress to look the best that you can look in appropriate clothing for your profession. Do not make excuses or sell yourself short of the opportunity to look put together to potential clients and potential employers.

The clothing that you put on your body says a lot about who you are. Let it match who you are inside. Let the world know that you respect yourself enough to dress well.

Email Addresses Marketing – A Quick Guide to EMail Marketing

Email addresses marketing, or better known as email marketing, is a method used for specifically communicating with a targeted audience, or a niche market, to promote your website, or enhance awareness regarding certain products or services. Or, in a broader sense, email addresses marketing refer to emails sent to clients or potential clients to give them a more in-depth knowledge of your business.

Email addresses marketing can be a very efficient technique to notify customers about upcoming events, supply information about existing or new products or services, or to increase their understanding about what business offers. The foundation for a successful email addresses marketing is to have access to in-house client lists and to expand those lists through various means. Your email list will allow you to develop a long-term relationship with your online customers, which will lead to established communication and the possibility of selling products or services to them over and over again.

The three main methods of email addresses marketing are:

o Placing advertisements in emails sent by others.
o Sending direct marketing emails for trial and winning new clients or convincing existing clients to make a purchase again.
o Sending emails to customers for the purposes of improving your relationship with them.

Here are three ways to create and maintain an email list:

o Use an Opt-In – Put an Opt-In, also known as a sign-up box, on your Website and on every single page. Once this is completed, you can gather customers' email addresses and email them about your products, services or any updates on your website.

o Promote your newsletter by forwarding them to a friend or feature a contest – You can get the recipients of your emails to help in the promotional work for you by including a forward to a friend link in your emails to them. Once the recipients' friends and family members have received the forwarded email, you can then send them an email asking them to subscribe to your email or newsletter.

o Offer free content – You can also try sending out to your recipients a whitepaper or something similar. In order to receive the content, have them provide you with information including email addresses. However, make sure that you include a note at the bottom of your email informing them that you intend to email them from that point forward.

Consider the discussion above and the points raised before you venture into email addresses marketing to maximize your chances at success.

Ezine Advertising Myths

The freedom of speech, the lack of education plus the others' herd instinct create some monsters … the myths. It is said "A fool throws a stone into a lake and twenty wise men can not stop the ripples."

Let's see what some ezine advertising "experts" discovered and many other followers spread everywhere they could …

1) Ezine Advertising Does not Work Anymore

Article marketing does not work. PPC does not work. Ezine advertising does not work. Actually for some people nothing works. You know why? They are busy spreading rumors instead of investing in their education.

Well, it's not our problem what other people are doing, but do you know what the real problem is? There is no one "up there" to force us to wear badges.

Whaaat? Badges?

For example, how nice would it be if an "I'm dumb" badge were added to someone who tries to drive with the tank of his brand new Mercedes empty? When that person will tell you, "Hey, those new cars are good for nothing", you'll take a look at his badge, say politely "I see …" and then you'll run away quickly without further telling all your friends the "bad" news you've just heard …

2) The Longer the Waiting Time, the Better the Ezine

If the waiting time for publishing your solo ad is long (over 4-6 weeks), you found a gem. If you read articles about advertising in ezines it's impossible to notice this "wonderful" idea.

Let me tell you something quickly …

During the last 6 months, the waiting time for solo ads to be published in my own "Ezine Advertising Info Newsletter" was at least 2 months. And you know what? My newsletter is NOT a gem. I wish it were, but it's not.

By the way, I just checked something … I'm not wearing any embarrassing bassing ;-)

3) The Higher the Number of Subscribers, the Better the Advertisers' Result

First of all, the result depends very much on you. Therefore, if you promote a poor quality product, if your landing page is not good, if your ad copy the same, it does not matter the number of subscribers. You will fail anyway.

On the other hand, most of the times a very big number of subscribers hides something: the list is stale, or email addresses are purchased leads (a big No-No), or even the number of subscribers is fake.

Let me quote from the most recent report issued by a reputable email marketing company: " Messages delivered to small and medium lists have far greater open and click rates than messages delivered to lists containing 1000 or more subscribers. and click rates, but mailings to smaller lists may be targeted better, contain more relevant content or have more recent subscribers. "(MailerMailer, Email Marketing Metrics Report issued on May 2009)

This report is not based on beliefs or amateur tiny size tests, but on the analysis of over 300 million messages across 21 industries sent through MailerMailer between July 1st and December 21, 2008.

There are many other ezine advertising myths (such as "Buy only solo ads and top sponsor ads.)") But I did not plan to post a novel here …

To Your Success, Whatever You Do!
Adrian Jock

Web Branding – Make A Name For Yourself

There really are three different levels of marketing significance when it comes to your online business.

There are three different levels of strategy that result in three different sets of results.

1) Advertising – This role is primarily designed to elicit short-term results on a specific campaign or site performance goal.

2) Search Engine Optimization (SEO) – This role is designed for long-term growth by getting search engines to recognize your site and view you as trustworthy and describing of a high ranking.

3) Web Branding – This role is also designed for long-term growth, but may have more to do with customer confidence in your product and less to do with driving new traffic to your site.

In web branding the idea is to develop a confidence in your product and or service.

Did you know it is possible to develop a strong web brand and find customers returning even if that means paying more with your site?

Why is this true?

If you develop sound web branding strategies a customer will have no problem returning to use your services or buy your product. Customers will pay the extra if for no other reason than they are confident you can and will deliver on your promises. These customers have seen your track record and they are satisfied you will do what you say you will do.

In times past there was greater brand loyalty for house cleaning products, food items, clothing and even vehicles. Branding of most products is becoming harder to do, but it's not impossible.

Web site owners who have taken the time to really understand the core of their business begin to gain a clear picture of how they can take the uniqueness of the business and leverage that special something into a means of branding their company online.

This is important because there are businesses that stop at advertising. Other businesses will add an impressive array of SEO strategies that will eventually get them noticed. While both of these are important strategies the miss the mark in defining the difference between online businesses that sells a product and THE online source for a product or service.

The end goal is to have customers view you as the only reputable seller of whatever product you specialize in.

There are many too many businesses that are content to simply sell a product without ever really making a name for themselves.

Is not it time you started taking steps to make a name for yourself?